Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat.
User Experience

The Brief

Our brief was to provide a full UX review for the Anthropologie UK website, including in-depth customer journey analysis through to a page-by-page audit and site speed tests. The output was to find opportunities that would help the Anthropologie team conversion rate improvements to drive their online business growth.

The Solution

By using our propriety 48-Step UX Framework, our followed a structured and methodical approach that is grounded on the ‘10 Usability Heuristics’, as well as a prioritisation solution that highlights to the Anthropologie team opportunities for conversion rate improvement by improving their user experience.

UX Issues Identified


Improvement in Conversion Rate

The Results

Krunched identified over 25 opportunities directly tied to conversion rate improvements, as well as over 10 site speed issues that the Anthropologie team subsequently worked on.