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Advanced Attribution
Walgreens Boots Alliance

The Brief

We were brought on to help ‘prove’ the value that the 22 global consumer brand (content-only) websites drive to Boots and Walgreens, as well as enable accurate measurement of their respective site and marketing performances. By developing and enabling a measurement framework, the business could better make better decisions on where to invest time and resource for further growth.
Boots Walgreens Alliance - 1st Image

The Solution

Following a complete audit of Walgreens Boots Alliance’s existing legacy analytics setup, we set out to delivered a full Tag Management and Google Analytics implementation, including Enhanced Ecommerce tracking. 
  • Created Goal & Event Tracking Plan 
  • Deployed Data Layer scripts and guidance 
  • Implemented Events & Goals 
  • Google Analytics Account Restructuring 
  • Developed reporting & dashboards

Brand sites implemented with engagement scoring & lead value reporting


Improvement in marketing ROI

The Results

With in-depth data and multiple customer loyalty segmentations, Walgreens Boots Alliance could now optimise marketing efforts with greater accuracy, better understand their sites’ performance, whilst bringing greater personalisation to its user base.  To ensure continued effectiveness post-implementation, Krunched set trained the Walgreens Boots Alliance team to use Google Analytics and interpret the data, having also designed and built global dashboards to support future business cases and performance reviews.