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Growth Strategy
Viktoria & Woods

The Brief

Deliver a growth strategy tailored to Viktoria & Woods’ business ambitions. The brief included a complete UX audit and review, optimisation of the marketing performance and a ecommerce strategy targeted at growing the business.
Viktoria and woods

The Solution

  • Digital Marketing: Having conducted a complete review – across 3rd party agencies through to marketing investments and performance to date – we provided recommendations for channel optimisation and opportunities to fuel their growth.
  • Conversion Rate Optimisation: Following an initial UX review that doubled their mobile conversion rate, we delivered a roadmap for further on-site enhancements to help improve their site performance, customer journeys, and overall marketing effectiveness.
  • Customer Insights: Using both online and offline data, we mapped out the customer journey and cross-channel behaviour to enable more personalised and targeted campaigns.
100%

Increase in mobile conversion rate

50%

Improvement in overall site conversion rate

The Results

Early statistics indicated that their overall conversion rate  increased by over 50%, which meant a direct boost to their bottom line. Krunched continued to provided support to ensure the recommendations were delivered in order to meet their online ambitions.