Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat.
Growth Strategy
Viktoria & Woods

The Brief

Deliver a growth strategy tailored to Viktoria & Woods’ business ambitions. The brief included a complete UX audit and review, optimisation of the marketing performance and a ecommerce strategy targeted at growing the business.
Viktoria and woods

The Solution

  • Digital Marketing: Having conducted a complete review – across 3rd party agencies through to marketing investments and performance to date – we provided recommendations for channel optimisation and opportunities to fuel their growth.
  • Conversion Rate Optimisation: Following an initial UX review that doubled their mobile conversion rate, we delivered a roadmap for further on-site enhancements to help improve their site performance, customer journeys, and overall marketing effectiveness.
  • Customer Insights: Using both online and offline data, we mapped out the customer journey and cross-channel behaviour to enable more personalised and targeted campaigns.

Increase in mobile conversion rate


Improvement in overall site conversion rate

The Results

Early statistics indicated that their overall conversion rate  increased by over 50%, which meant a direct boost to their bottom line. Krunched continued to provided support to ensure the recommendations were delivered in order to meet their online ambitions.