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Digital Strategy & Transformation

The Brief

Partnered with and provided consultation to senior management for the group level strategy to accelerate eCommerce growth.
L'Oreal First image

The Solution

  • CRM: Built & presented a market first consumer behavior & insights report. Which has fueled the eCommerce & Digital strategy for the division.
  • Paid Marketing: Manage the performance marketing for the division. This is a company first to bring the function in house.
  • Marketing Optimisation: Created campaign profit reporting which optimizes commercial offers for customer acquisition with an ROI focus.
  • UX Optimisation: Pioneered AB / MVT and led the User Experience workstream and development across all of the division’s eCommerce sites.
  • Upskilling: Coached the L’Oréal in-house digital teams during implementation, from digital marketing upskilling through to UX best practices

Improvement in Conversion Rate

The Results

As a result of this long-term engagement with L’Oréal to accelerate their eCommerce growth, we gathered immeasurably valuable data, and together with their digital team, drove continuous improvements to their marketing investments and user experience. Most importantly, their digital team had been upskilled to the level of expertise that continues to drive innovation within the beauty sector.