SHOULD YOU SELL ON AMAZON?
As the behemoth continues to inch closer in becoming the world’s first trillion-dollar company, gone are the days when Amazon was small enough for brands to safely ignore. With its substantial influence in how products get discovered, evaluated, and purchased, brands are still caught playing catch-up today. The power of the Amazon engine is clear, and so are the underlying figures touting its indisputable reach. 55% of consumers turn to Amazon first when searching for products online (2016 BloomReach Study) So why have some...
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